| Echo Capital Branding Design Posted: 10 Sep 2014 11:30 AM PDT Echo Capital branding design and digital design by Truf Creative. 
 
From the designer: Echo is an Investment Firm for Millennial entrepreneurs in the CPG space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. The clean-lined Avant-garde feeling stays away from "echo cliches" and establishes their distinctive presence in the financial industry. The responsive website utilizes scroll activated HTML5 animations and immersive, entrepreneurial imagery.
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| Hand Lettering for McMullin’s Micro-Brewery Brand Identity Posted: 10 Sep 2014 08:21 AM PDT Hand lettering for McMullin’s micro-brewery brand identity comes to you from Denton Pretorius – a member of the Serifs & Sans community. 
From the designer: The moment I was asked to create a logo for Grant McMullin’s side-project micro-brewery I knew exactly the look and feel he was after. A few sketches later we have these letters looking good and talking to each other, whilst avoiding coming across as soft and feminine. Keeping the letterforms sharp with good posture created an unexpected result, visually epitomising a technical precision needed for producing this fine hand-crafted quality beer in relation to the enjoyment of actually drinking it.
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