Your squeeze page is perhaps the most crucial page of your business site. This is the first page that folks see when they reach your site. It is where you lay the foundation for reaching your goals. So what is a squeeze page?
Landing pages are usually anything that you'd like them to be. You can use the page to gather email addresses before letting someone into your site to see the content. It can be the first page of your blog. It can be your money page. This is the page that traffic flows in to so that you could introduce them to the rest of your work. There is certainly a lot of freedom here. Naturally, this suggests that you have a lot of room in which you might make a number of mistakes. These are several of the larger errors that you might make and what you have to do to stop them.
1. Screwing up the title. You need your title (or your headline) to truly grab your traffic's interest. It's not easy to write headlines or titles. If you're able to manage to do so, use a professional copywriter to help you with this. You need to keep your title/headline as to the point as possible but it also must be descriptive and engaging. If people do not like your headline, there is absolutely no way that they'll move on to the other content you have created. They will click away from the web page. So give your very best to get it right.
2. Many people set their landing pages up to appear and work in the same way that the other web pages on their sites function and look. It's okay to do this when your web site is a personal blog since that's typically the first page of your blog anyway. As a business, though, it helps to use a different format and design to help get people's interest.
3. You should not try to do too much on your squeeze page. Your landing page must have one purpose at a time. What that target is, is entirely your decision. When you're building a list, make the whole page about obtaining the person's information. When you wish to sell something, your landing page must focus on the selling of that certain product. If you ask too much of the traffic flowing in to your page, all that could happen is that they'll become confused. The conversion ratio goes down since your readers aren't going to know what they must do first. All that happens then is that they're going to click away.
4. You shouldn't ignore fundamental design aesthetics. We do not know why, but the majority of people tend to think before a landing page can be successful it should be as loud and showy as possible. Don't cave in to this, no matter how tempting it might feel. If you are not certain what to do with regards to a design, employ a professional designer to help you out.
Just continue to keep working. You shouldn't let yourself be lazy with regards to your squeeze page. Keep on working on it!
Landing pages are usually anything that you'd like them to be. You can use the page to gather email addresses before letting someone into your site to see the content. It can be the first page of your blog. It can be your money page. This is the page that traffic flows in to so that you could introduce them to the rest of your work. There is certainly a lot of freedom here. Naturally, this suggests that you have a lot of room in which you might make a number of mistakes. These are several of the larger errors that you might make and what you have to do to stop them.
1. Screwing up the title. You need your title (or your headline) to truly grab your traffic's interest. It's not easy to write headlines or titles. If you're able to manage to do so, use a professional copywriter to help you with this. You need to keep your title/headline as to the point as possible but it also must be descriptive and engaging. If people do not like your headline, there is absolutely no way that they'll move on to the other content you have created. They will click away from the web page. So give your very best to get it right.
2. Many people set their landing pages up to appear and work in the same way that the other web pages on their sites function and look. It's okay to do this when your web site is a personal blog since that's typically the first page of your blog anyway. As a business, though, it helps to use a different format and design to help get people's interest.
3. You should not try to do too much on your squeeze page. Your landing page must have one purpose at a time. What that target is, is entirely your decision. When you're building a list, make the whole page about obtaining the person's information. When you wish to sell something, your landing page must focus on the selling of that certain product. If you ask too much of the traffic flowing in to your page, all that could happen is that they'll become confused. The conversion ratio goes down since your readers aren't going to know what they must do first. All that happens then is that they're going to click away.
4. You shouldn't ignore fundamental design aesthetics. We do not know why, but the majority of people tend to think before a landing page can be successful it should be as loud and showy as possible. Don't cave in to this, no matter how tempting it might feel. If you are not certain what to do with regards to a design, employ a professional designer to help you out.
Just continue to keep working. You shouldn't let yourself be lazy with regards to your squeeze page. Keep on working on it!
About the Author:
I'm a full time blogging mom making money on the internet with internet marketing and affiliate marketing. On my site Beginning With Marketing (click the link:special info )I share my thoughts, tips, tricks and techniques about making money online with anyone who wants to stop by and read what I have to say...
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