As one of the leading search engines, Google works hard to give online visitors the most relevant answers to their searches. It constantly changes its algorithms to ensure that only the websites that publish quality content appear in the search results. To cope up with these changes, site owners need to reassess their SEO Singapore strategies, otherwise they would see their rankings plummeting down to obscurity.
SEO Singapore On Google's Panda And Penguin
Last year, the tech giant introduced its major search engine upgrade named the Panda. The title sounds cute, but this development is actually a relentless project that significantly removed undesirable pages in Google's search results. The Panda saw sites, especially those that stuff keywords and publish irrelevant content, go down the rankings.
A year after the Panda was introduced, Google made another search result adjustment through the Penguin. This time, Google wanted to sanction more sites that explicitly implement tricking, manipulative, and irresponsible optimization. Concerned with this new big change, site owners worldwide are working hard reorienting their SEO strategies to secure their results rankings.
Better SEO Singapore
The Panda and the Penguin intend to encourage site owners to be fair and to only stick to white hat activities. As the term implies, white hat refers to good and acceptable optimization methods that allow a site to properly and honestly introduce itself in terms of theme, length, keywords, and whatnot. To secure better rankings, website owners are advised to adhere to the fundamentals of web creation. They should deliver helpful and unique content, avoid unnecessary use of keywords, and exchange links only with reputable sites.
A tidier and more organized web design can also help sites to be more pleasing in the algorithms of Google. Good web design makes it easier for users to navigate a site and easier for Google's web spiders to index its content. Most importantly, it reduces the temptation of using illegal optimization methods and eventually makes a more mature SEO Singapore.
SEO Singapore On Google's Panda And Penguin
Last year, the tech giant introduced its major search engine upgrade named the Panda. The title sounds cute, but this development is actually a relentless project that significantly removed undesirable pages in Google's search results. The Panda saw sites, especially those that stuff keywords and publish irrelevant content, go down the rankings.
A year after the Panda was introduced, Google made another search result adjustment through the Penguin. This time, Google wanted to sanction more sites that explicitly implement tricking, manipulative, and irresponsible optimization. Concerned with this new big change, site owners worldwide are working hard reorienting their SEO strategies to secure their results rankings.
Better SEO Singapore
The Panda and the Penguin intend to encourage site owners to be fair and to only stick to white hat activities. As the term implies, white hat refers to good and acceptable optimization methods that allow a site to properly and honestly introduce itself in terms of theme, length, keywords, and whatnot. To secure better rankings, website owners are advised to adhere to the fundamentals of web creation. They should deliver helpful and unique content, avoid unnecessary use of keywords, and exchange links only with reputable sites.
A tidier and more organized web design can also help sites to be more pleasing in the algorithms of Google. Good web design makes it easier for users to navigate a site and easier for Google's web spiders to index its content. Most importantly, it reduces the temptation of using illegal optimization methods and eventually makes a more mature SEO Singapore.
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