Saturday, June 6, 2015

Twitch & Evaluation Of Long Island Advertising Agencies

By Robbie Sutter


Twitch.tv is a website that, if you're a video game fan or sports enthusiast, you have either heard about or actively utilized. This platform, which made its way to the forefront in 2011, has amassed a strong fan base, and understandably so. A website such as this encompasses a litany of interests, but there is a potential business aspect to consider. As a matter of fact, it's safe to assume that Long Island advertising agencies may utilize it in the future.

If you want to talk about Twitch.tv, as a whole, you must first go over some of the landmark moments for the website. The one that immediately comes to mind is the one last year, when Amazon made the purchase for $970 million. While the people behind Twitch.tv have made out like bandits, for lack of better terms, the truth of the matter is that the site's popularity has not diminished. In fact, it has become even stronger as word-of-mouth passed along.

What is some of the content that you will immediately stumble upon with Twitch.tv, you may wonder? If you're an avid video game enthusiast, speedruns will gain your attention. Many classic games, like "The Legend of Zelda: Ocarina of Time" and recent titles have been showcased through this platform. Not only have we seen these games played in short spans of time, but it's not out of the question to think that they have swayed the minds of others, in regards to purchases. Suffice it to say, this site has appeal.

In order for a Long Island advertising agency to take advantage of Twitch.tv, the creation of content must be a focus. Specifically, it has to be able to hone in on a particular audience, which I am sure companies such as fishbat can agree with. Even though this website has a broad gaming and sports fan base, this doesn't necessarily mean that those two interests are the be-all and end-all. As a matter of fact, all it takes is a bit of research to see that there is even more that rests beneath this particular surface.

Long Island advertising agencies are unique, in the sense that they can change with the times. I am sure that few can overlook this, especially with the advent of different social media platforms. Twitch.tv is most definitely a platform worth recognizing, regardless of if you're someone who's into gaming or simply entertainment as a whole. If companies figure out what this website is all about, it won't be long until they can maximize its effectiveness for long-term results.




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