Serifs & Sans

A Simple But Sophisticated Design for an Asset Management Company
A Fancy Branding Design for Upscale Products
A Fun and Vibrant Design for Ice Cream

A Simple But Sophisticated Design for an Asset Management Company

Posted: 08 Jan 2015 03:30 AM PST

Sophisticated Design for Oxbow Asset Management Branding by Sebastian Bednarek

From the Designer: Oxbow Asset Management – The company manage a hedge fund which invests in Asian equity markets using a fundamental, long-term approach. The name for the fund is inspired by Oxbow Lakes, which are lakes formed when a meander breaks off from the main stem of a river to create a free-standing body of water.

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A Fancy Branding Design for Upscale Products

Posted: 07 Jan 2015 03:30 PM PST

Atelan Branding Design by Firmalt

From the Designers: Atelán showcases local and international luxury fashion designers in Latin America, and are in constant search of emerging talent with a unique style and vision. They provide a progressive environment for them to promote their work and collaborate with their network of models, stylists, makeup and hair artists, photographers and other industry professionals. Atelán also organizes frequent events to build brand awareness for the designers and create a unique and exclusive shopping experience for fashion-forward consumers.

Our challenge was to create a brand that could encompass two markets: the designers and the consumers. For designers, the brand represents an exclusive community of remarkable talent. For the consumers, it is a premium brand of luxury fashion.

The identity draws inspiration from two things: the process of fashion design, and the resulting attire. The shape of the mark depicts the dress form where designers construct their garments (also known as a mannequin), and the rhombus pattern is a contemporary take on thread interlacing. We selected a color distinct palette of grays and blues in combination with light patterns to accompany the logo. The result is a strong yet feminine emblem that is accompanied by to convey authenticity and exclusivity to their respective markets.

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