You are looking for ways to get your company name, out there and for ways to get people to know about it. Newspapers, radio are all available to you. You may even have tried focused Geo targeting on the Internet. All of these forms of advertising works for those who work at it, but an easy way to get peoples attention is to get in their faces with a billboard truck Texas companies use to bring your message to them.
One of the issues of trying to get name recognition is that your target market has to see your name enough times that they think of you when they think about who to do business with. This can only happen if you take it to them. The advertising companies who do this offer a truck with a simple cab for the driver. On the back of the flat bed truck is a board similar to the ones you see along the highway.
The way the system works is quite easy to imagine. You have already seen at least one of these driving along the street. Most of them are static displays or an advertising message. Some of them have changing messages, electronically changing every few minutes. This makes sure that different things are displayed and all of them point back to you.
Most companies will have a driver assigned to drive this vehicle in a prescribed pattern around Dallas, TX and surrounding areas. When setting up your advertising, you and the representative will identify the best areas in which to move around. They will help you see where you target markets really are.
Some firms offering these trucks will allow you to simply rent the truck, with board already attached and message running, so you or an employee can drive it around. The targeted market, suggested by the firm can be your guide or you go to other areas of the city or across the Lone Star State. A football game might be a good location, as an example.
There will be an account executive assigned to you to work on your advertising message. There are many options as they have, at their disposal, all of the graphics you need to be attractive and expressive. It is your name and your business so that message is your responsibility. These firms can help you remake yourself even they assist you in getting more people in the door.
One of the good things about that electronic, revolving message board is that several messages will be similar to the old Burma Shave Signs that start with a word, or two, and continue until the whole message has been displayed and read. It would end with your name, again, and a phone number, or a website address and maybe your street address in Dallas, TX.
They say that without advertising you would not know something was available. The corollary of that, in this case, is that without seeing your name and without seeing where to go to get what is offered, you do not know it is right around the corner. Get noticed by people, right on their street, so your name is in front of them and they will come and find you.
One of the issues of trying to get name recognition is that your target market has to see your name enough times that they think of you when they think about who to do business with. This can only happen if you take it to them. The advertising companies who do this offer a truck with a simple cab for the driver. On the back of the flat bed truck is a board similar to the ones you see along the highway.
The way the system works is quite easy to imagine. You have already seen at least one of these driving along the street. Most of them are static displays or an advertising message. Some of them have changing messages, electronically changing every few minutes. This makes sure that different things are displayed and all of them point back to you.
Most companies will have a driver assigned to drive this vehicle in a prescribed pattern around Dallas, TX and surrounding areas. When setting up your advertising, you and the representative will identify the best areas in which to move around. They will help you see where you target markets really are.
Some firms offering these trucks will allow you to simply rent the truck, with board already attached and message running, so you or an employee can drive it around. The targeted market, suggested by the firm can be your guide or you go to other areas of the city or across the Lone Star State. A football game might be a good location, as an example.
There will be an account executive assigned to you to work on your advertising message. There are many options as they have, at their disposal, all of the graphics you need to be attractive and expressive. It is your name and your business so that message is your responsibility. These firms can help you remake yourself even they assist you in getting more people in the door.
One of the good things about that electronic, revolving message board is that several messages will be similar to the old Burma Shave Signs that start with a word, or two, and continue until the whole message has been displayed and read. It would end with your name, again, and a phone number, or a website address and maybe your street address in Dallas, TX.
They say that without advertising you would not know something was available. The corollary of that, in this case, is that without seeing your name and without seeing where to go to get what is offered, you do not know it is right around the corner. Get noticed by people, right on their street, so your name is in front of them and they will come and find you.
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