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Why The Nokia X Makes Sense For Both Nokia And Microsoft
Source: readwrite.com - Monday, February 24, 2014
In may seem silly to say, but in the ongoing tragicomedy that is Nokia’s wedding to Microsoft, Nokia’s Android strategy could make a whole lot of sense. For both Nokia and Microsoft. Jussi Nevanlinna, the VP of product marketing for mobile phones at Nokia, says that the goal of both Nokia and Microsoft is to get the next billion people onto the cloud. Not just on the Web or using smartphones in general … but on the Internet, using Microsoft’s cloud. See also: How Developers And Consumers Can Get Android Apps On The Nokia X If nothing else, that is what the Nokia X Android smartphone is really about. This could be one of the ways that Microsoft attempts to turn itself into a true “devices and services” company. For Microsoft, the Nokia X is all about the services. For Nokia, the devices and the potential of broad reach with a cheap Android phone is the main appeal. “Essentially the story is that Microsoft wants to connect the next billion people to the cloud,” Nevanlinna said in an interview with ReadWrite. “What we bring is very wide reach. We have access to these consumers.… We are a volume platform to connect the next billion people to Microsoft’s cloud and services.” Nokia’s Diverse Portfolio Despite shedding market share to the likes of Samsung and Chinese white label manufacturers, Nokia is still a valued brand in emerging markets. Nokia has four different layers of data-connected cellphones from the most basic like the ne
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