Tuesday, December 31, 2013

Website Design Trends For 2014

By Kaarel Proos


For businesses, online communication and advertising are among the most important methods to reach target markets; however, constant changes in technology and web development requires a professional approach. The key is to learn about the latest trends in web design and to incorporate these elements for the best possible results. Increasing your knowledge of what to include and exclude can provide ongoing benefits for websites to remain relevant and competitive.

While you may have believed that including flashing images, 3D design, and colorful layouts were necessary to achieve online success, the latest trends focus on simplicity. Keeping it neat and implementing so called flat designs including typography and shades to distinguish layouts and information. It is important to consider the fact that many users link to the internet with a mobile device using a 3G or 4G connection that simply will not be able to load a layout that is over the top.

For businesses looking to appeal to and attract the youth markets or reach broader client bases, it is necessary to consider responsive designs that have been around since 2012. This approach is not a new one and focuses on businesses transforming its web pages that prove compatible with the smartphone devices. There has been a considerable shift in viewing pages from the PC to the mobile in order to reach a greater number of people.

It is important to consider the elements to include and what to leave out to enhance the user experience when visiting web pages. The homepage should prove easy to use and find the information that visitors are looking for. Incorporate visual appeal with high quality photographs that will allow individuals to browse the web in order to obtain data easily.

One of the important factors to incorporate includes CSS or Cascading Style Sheets that is necessary to develop the correct layout. The purpose for the CSS transparency is to simplify web pages and minimize the distractions that are often encountered on these sites. Specific texts and imagery can occur in the background so that users are not confused when it comes to obtaining particular types of information.

With the advancements in technology, online pages can be loaded more efficiently and allows for retaining visitors. Websites will not have to lose out on traffic because of slow loads leaving more people frustrated and moving on to the competitor. The latest trends emphasize the importance of upgrading data and focusing on the speed at which layouts can be accessed.

The inclusion of one page websites allows for an improvement in experience as users are provided greater levels of fluidity and ease. This means that data and headers are included on a single page where the visitor will be able to scroll down to view all information and images. One may use the navigation bar to link to additional information.

The latest trends in web design focus on improving the customer experience and assisting businesses in remaining updated and competitive. The inclusion of modern platforms such as social media will assist in reaching broader markets. It is necessary to remain up to date of the options available including mobile and desktop compatibility.




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