I do not think that anyone can argue with the fact that trailer wraps, as a whole, can prove to be effective for the sake of advertising. In addition, they are some of the most reliable from a physical standpoint, able to hold up especially well. However, there should be mention of the shifts that have been seen in the way of technology as well. If you would like to know, something as real-time as temperature may be an element that is brought into great effect.
AdNews went into detail about a twist that has been made to the typical way of mobile marketing. This campaign would be brought into effect in order to help both Magnum and Lipton, both of which are Unilever brands. It would be able to utilize real-time temperatures in order to promote appropriate messages, which I believe is unique when talking about any method of mobile advertising, trailer wraps included. To say that this is a point that names the likes of JMR Graphics should focus on probably goes without saying.
According to the article, every message will come about when daily maximum forecast temperature exceeds the monthly maximum average in that particular area. What this means is that the content will actually be able to become controlled via the temperature in a certain region. The fact that external triggers can be put into effect is astonishing, especially when marketing efforts have been dependent on the individual. Whatever it is they are interested in, for example, may show up on an ad seen once the Internet is logged into.
In order to get the most out of this level of technology, it is clear that there are certain areas that have to be targeted more than others. For example, not only will these ads be placed on billboards but they will be seen around campuses where several people are going to see them as they walk by. As far as the usage of real-time information is concerned, I believe that it speaks volumes about the technology we see today. Advancements are going to be seen on a constant basis, meaning that marketing is likely to follow suit.
I think that there can be even more done with this level of technology over the course of time, too. Keep in mind that trailer wraps, while useful, are ones that will be able to see tremendous levels of advancement as well. Maybe you will start to see changes that you have not picked up on before, whether it is a matter of real-time technology put into place or not. Regardless of what the case may be, it's clear that systems like these only stand the chance of becoming greater.
AdNews went into detail about a twist that has been made to the typical way of mobile marketing. This campaign would be brought into effect in order to help both Magnum and Lipton, both of which are Unilever brands. It would be able to utilize real-time temperatures in order to promote appropriate messages, which I believe is unique when talking about any method of mobile advertising, trailer wraps included. To say that this is a point that names the likes of JMR Graphics should focus on probably goes without saying.
According to the article, every message will come about when daily maximum forecast temperature exceeds the monthly maximum average in that particular area. What this means is that the content will actually be able to become controlled via the temperature in a certain region. The fact that external triggers can be put into effect is astonishing, especially when marketing efforts have been dependent on the individual. Whatever it is they are interested in, for example, may show up on an ad seen once the Internet is logged into.
In order to get the most out of this level of technology, it is clear that there are certain areas that have to be targeted more than others. For example, not only will these ads be placed on billboards but they will be seen around campuses where several people are going to see them as they walk by. As far as the usage of real-time information is concerned, I believe that it speaks volumes about the technology we see today. Advancements are going to be seen on a constant basis, meaning that marketing is likely to follow suit.
I think that there can be even more done with this level of technology over the course of time, too. Keep in mind that trailer wraps, while useful, are ones that will be able to see tremendous levels of advancement as well. Maybe you will start to see changes that you have not picked up on before, whether it is a matter of real-time technology put into place or not. Regardless of what the case may be, it's clear that systems like these only stand the chance of becoming greater.
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Visit JMR Graphics if you are seeking some additional information about ordering custom trailer wraps.. Free reprint available from: Can Temperature Help Advertising & Trailer Wraps?.
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