Saturday, September 21, 2013

Whose Line Is It Anyway & The Subject Of Online Marketing

By Rob Sutter


After "Whose Line Is It Anyway" had returned to television earlier this week, fans of the show's initial run in the United States had come together. Many individuals have watched and enjoyed this show for a number of reasons before it concluded in 2007. YouTube videos remained and I'd like to imagine that many recent fans had started to enjoy the show based on those. Online marketing could also have an impact on how well this revitalization is able to go about and prove itself in the long term.

I do have a couple of criticisms about the show's return, though, after seeing the two debut episodes. First of all, I happen to think that the new host actually does well; Aisha Tyler might not be Drew Carey in terms of comedy but I feel as though she's likable enough to keep the show moving. However, I can't help but feel like the performers had to take some time to get back into it. It has been a number of years like the last "Whose Line" episode and it seemed like they were spending more time feeling out the environment of sorts.

"Whose Line" has a number of different tropes and I think that guest stars are the ones which seem to gain the most mixed of a reaction from me. For example, Lauren Cohan from "The Walking Dead" didn't exactly perform as well in the realm of improv as I would have expected. Kevin McHale from "Glee," by comparison, seemed far more comfortable in his skin and this resulted in him being far more engaging in a variety of skits. Like I said before, quality varies to a number of extents.

I believe that online marketing has been able to find a place in this regard and very few can argue with such a sentiment. You have to take into consideration that Facebook, along with Twitter, has showcased a number of messages, hyping potential viewers for the show's upcoming return. Even during the episodes, hashtags were shown to show what was trending at any given time, one of the examples being #Bromance. It's the kind of interaction which firms such as fishbat should place their focus on.

Anyone who is into comedy but has never even heard of "Whose Line" should more than give it a shot. To me, it's one of the best improv programs in history and you have a number of comedians who are able to think up situations right off of the top of their heads. It's stellar to see just how much work goes into making each of these as funny as possible. Online marketing might have helped it along but I feel like the quality of the show has always been present.




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