Tuesday, September 17, 2013

Has Total Divas Helped WWE'S Reputation Management

By Robbie Sutter


The new reality show named "Total Divas," to my shock, has done very well to help World Wrestling Entertainment. I had the same concerns as most wrestling fans in that I believed that this program would not have done well at all; this hasn't been the case. In fact, it was announced that the latest episode attracted 1,671,000 viewers, showcasing the program's steady improvement over the course of time. WWE has clearly had its reputation management tightened up and it will potentially lead to a greater audience in the long run.

While the concept of a wrestling-related reality show is feasible nowadays, it wasn't always that way. Look back on the late 90's when the focus of wrestling in general was on the male audience, between the ages of 18 and 35. This hasn't changed, from my perspective, but rather expanded to where more demographics have been endeared to, the product becoming much more varied as a result. "Total Divas," in my mind, is just one of the many examples that have illustrated said variety well.

"Total Divas," at least initially, was not the kind of show that I was in support of. While I do agree that the females of the company deserve much more attention, I did not think that E! would have advertised the show as heavily as it has. It's clear that there is confidence in the WWE brand or else why would it have been given such notice on the network? Thanks to the commercials which were aired, many regular viewers have found themselves intrigued by the concept and watched.

Companies like fishbat understand the importance of bringing companies up to a higher level so that they are looked at in a positive light. This is the name of the game for reputation management and it's one of the many tools needed to help companies. WWE has seemingly found itself improved in this regard and the viewing numbers for "Total Divas" goes to show this. It is clear that not only is there an audience but a greater demand for future episodes as well.

"Total Divas" has gained quite a number of viewers, to say the least, which is astounding to me as a WWE fan. I never would have thought that a reality show concept tied into professional wrestling would have been a good one but clearly I was proven wrong. There is an audience for this sort of program and the many viewers who have tuned in should be noted. Who's to say, though, that the members of this particular audience won't become actual wrestling fans in time?




About the Author:



No comments:

Post a Comment

Gimme your 2 cents!

Banner Ad