Tuesday, September 10, 2013

Gaming Done Socially &the Work Of A Social Media Marketing Coach

By Rob Sutter


It's clear that the games that you find on Facebook, for example, are not going to be the most mentally taxing in the world. That being said, I do understand that there have been many individuals unafraid to sink copious amounts of hours into them. There's a strong pull that comes with social gaming and it has led them to play to much more tremendous extents. However, what are some of the specific points of this level of gaming that a social media marketing coach can point out?

Think about how many users are involved in any game that has the names "farm," "ville," or a combination of the two. It's clear that many users go about playing these particular titles and the fact that they are free to make use of only speaks greater volumes about them. It seems like those who do not play consoles are more likely to become involved in these but it's not like they are relegated to certain groups. As far as appeal goes, there is much to talk about.

That being said, I have to wonder how often people are going to be playing in the long term. The reason that I say this is because most of these games are not exactly deep, meaning that there's only so much that you can go about a certain action before it become tiresome. How many times can you feasibly go about clicking on eggs or taking care of a farm, going the same thing over and over again? Sooner or later, you are going to tire of these courses of action.

Let's say that I decided to sink time into a game like this; I would like to see something of a goal along the way. "Diablo II" can be considered a social experience due to its online infrastructure but I simply could not get enough of it when I was younger. Progression was seen in a number of ways, whether it's in the realm of collecting treasure, becoming stronger, or what have you; feeling like you're advancing should be looked by a social media marketing coach. This can keep consumers coming back, as authorities the likes of S-M-M-C will look into.

I don't think that these kinds of games are ones that are ever going to actually go away. After all, they are ones that appeal to a crowd that may not play games as seriously as I would and yet has that kind of hunger for entertainment. One of the things I've noticed is that this level of hunger isn't one that is going to be so easily satiated. It's something that says much about the future of gaming and I believe that a social media marketing coach can recognize this, too.




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