Saturday, June 1, 2013

Is Rebranding Possible In Terms Of Vehicle Decal Wraps?

By Rob Sutter


When it comes to the world that we live in, sometimes an image change can make all the difference. The reason that I say this is because while a company may have stuck with a particular image for a certain stretch of time, I don't think anyone can disagree with the notion that a shift can help. Whether the designs will look sleeker or more colorful, such a shift can prove to be immensely helpful. Vehicle decal wraps may just be the most helpful items in this regard.

It seems like change is one of those things that people will take to differently. For example, nostalgia may play a part in people not accepting it, such as how Nickelodeon changed its logo. It made the shift from a cartoony splatter with the company name to simply orange text spelling out, "nick." It seemed too simple for some people and those who grew up in the 90's did not see the reason for this change other than to add work which didn't have much reason.

However, if you manage to step away from nostalgia for just a moment, you may just fine that this change was for the better, considering how the world is changing. It doesn't seem like many kids are sitting down in front of the television on Saturday morning in order to watch cartoons. Instead, they may be on the Internet, searching Tumblr while expecting that the episode will be on Netflix before long. The shift to a more technical look makes sense, whether people like it or not.

Even though there will be an audience that doesn't take to the design right away, exposure can most certainly help on the matter. When it comes to reaching as many people as possible, I don't think that there more capable ideas than vehicle decal wraps. They will be able to reach a great number of eyes and the scope of people who are attracted cannot be understated, either. Companies like JMR Graphics are able to create high-quality wraps, enhancing the message to display to the public.

I don't know how much weight people put into rebranding but it seems like certain examples seem to rub people the wrong way. A logo can change the feelings of many people because it feels like they're going to witness a decrease in quality. This could go for just about anything not related to television networks; what about food brands or types of beverages? It's clear that the wrong type or branding can turn people away and the varying opinions on the matter prove this.




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