Thursday, January 3, 2013

Yahoo! PPC - How to Achieve Outstanding Results

By Chi Brus


While Yahoo! PPC is just as efficient at driving targeted visitors to your blog, it is not as well known as Google AdWords, making it a great platform because there isn't as much competition. This article will analyze various methods you can apply to ensure you get the most out of your Yahoo! PPC campaign.

Placing Keywords in Ad Text: When you're working with PPC marketing, the basic rule to follow is to place your keywords in the text of your ad for this makes Yahoo! display your ad to searchers during their searches using your targeted keywords. Your ad will always stay relevant if you use the most relevant keywords in your ad, which will translate to more exposure.

In this manner, your ad will also stand out because the search keywords are shown in bold text when somebody sees your ad. Realize that you really should have money set aside for running your Yahoo campaigns. It is important that your first deposit, upon opening your account, will not cause hardship and be prepared to cover additional costs with your campaign. The minimum amount that you need to deposit is $30. Once your campaign takes off, and you start to see some kind of returns coming your way, you can easily add more funds to your account and keep your campaign alive, but starting with no cash is not an option.

Dynamic Minimum Bid Charges: The real score is, Yahoo! keywords are not stagnant, and so they could become active or inactive at any given time; one situation can be different to another. During the progress of your PPC campaign run on Yahoo!, often you'll get a notices telling you that some of your keywords are no longer active, because they do not reach the minimum bid requirement; and later you'll again receive a notice that your keywords have become active because the bid prices have gone below the previously set rate. So what do you do at such times? Well, you really have no control as to how and why Yahoo! determines the minimum bid for a keyword. Nonetheless, you have your account where you can monitor the changes like the lowering of the traffic as the bids goes up when the keywords as activated.

Utilize Excluded Keywords: They are like the negative keywords seen on Google AdWords. You will not see your advanced match ad in the search results if the search contains an excluded keyword. It will take you a while before making a list of excluded keywords, so make sure that you keep adding them to the list every now and then. In the process of filing in your excluded keywords list, you'll realize that by not getting any unqualified clicks, you have actually saved money. Besides this, you'll bring down the chances of having your keyword removed for a low click index scores. For example, let's say you're selling an eBook on "Email Marketing", you should exclude keywords such as free, discount, cheap, etc. There are a lot of strategies to optimize your campaigns to get to an optimal level of effectiveness, and this is one of them. It doesn't matter what kind of product you're promoting with Yahoo! Search Marketing, you will always get targeted traffic coming your way if you leverage the service the right way.




About the Author:



No comments:

Post a Comment

Gimme your 2 cents!

Banner Ad