Monday, January 28, 2013

Use Social Media Marketing To Get New Customers

By Bob Morey


Utilizing social media marketing in business is often overlooked by some companies. They do not realize how powerful of a marketing tool social media can be. Social media marketing may greatly increase the scale of customers that a business reaches out to. This article will contain solid advice to help you begin on social media marketing today!

Make the process easy for the consumer. If your first contact with a customer is a request for his information or a survey, that customer will probably just leave your website. If you make the initial steps easy, and then grow from there, your customers will be eased into your business and will want to stay.

As you start to work with social media, make sure any titles you write are engaging and make viewers want to learn more. When titles and headlines hook readers, you are going to notice people go where you ask them.

Have contests and giveaways if you want to get followers quickly. For people to qualify, have them sign up on your Facebook page, or on Twitter, have them follow you. Any popular social site will do. Even if you aren't offering something big, you should generate enough interest to help increase your followers.

A poll can be a creative strategy to use when you are not confident that you can write a quality article. Your followers can select a topic relevant to your niche or provide their own suggestions. Polls allow you to post content that is interesting to your target audience.

You want to make it as simple as possible for potential customers to subscribe and sign up to your business's blog. Do not put the button where it will be hard to find. Rather, you should put it in a highly visible location so your fans can easily sign up. Take into consideration slower Internet speeds as well. Have the subscribe button load early for those with slower connections.

Run a contest or raffle through your Facebook presence where individuals can win something, either over the Internet or even in real life. It will be easy to give company products as the prizes to the winners of the giveaway or contest. Not only will you be rewarding customer loyalty, but it's also a good chance to further market yourself.

If you are going to post on a forum, establish good relationships with everybody. Respect the true purpose of these forums and their users by avoiding overtly sales-oriented posts, and by focusing instead on offering valid advice. Build your good reputation with comments that are respectful and helpful to other members.

By interacting with community members of the social networks you have joined, you can learn a great deal about your potential customers. Learn as much as you can from others; don't just see them as a means of making you money. Take the time to learn about their habits, what they like and don't like, and this will give you a deeper understanding of your customers.

You now have a better understanding of some key things to consider regarding social media and advertising, and how to crush the competition. Just make sure to be aware of any social media marketing updates, as this world is always changing.




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