Wednesday, January 2, 2013

Effective Brand Building on Twitter

By Robert Losavio


Twitter is turning in a successful social medial resource that can be used to your advantage to get tons of exposure and build a brand for your internet company. The following article talks about what you can do to ensure that you build your brand on Twitter right now.

Do not Pitch: One of the most important things that you need to understand about Twitter is that it's not a place to sell stuff. You can utilize eBay for that purpose. Submitting tweets riddled with sales pitches will not do anything to build up your brand. In order to make Twitter advantageous and build up your brand, you have to see Twitter as a way to create more contacts. That's correct. Branding involves making yourself look good in the eyes of your targeted market and making your company look good. It would be considered okay to send out a tweet about your new product to your followers, however, doing this every time that you tweeted would be frowned upon and harm your brand instead of build it up. Your followers will know that your intention is to sell and not deliver value. Quite naturally, this would impact the outcome of all of the hard work that you put into tweeting. Always try to build up your brand by supplying your followers with the things that they need and want. This is so that they will still respect you and want to buy product from you at a later date.

Get Rid of Automated Tweets: Nothing could be worse than being greeted with a bot when somebody follows you on Twitter. You must not use auto direct messaging when you are utilizing Twitter. You build your brand on Twitter by personalizing your tweets and not automating them.

Using auto DMs hurts your brand and makes you look unprofessional. Many people will not want to follow you anymore when they discover that all of your greetings are automated. Quite frankly, you do not want others to call your tweets spam. The auto direct message is generally utilized by internet spammers who want to make sells, which means that it should be ignored.

All in all using Twitter for building your brand is not that hard. You just have to be very active on Twitter and give your followers something that they will really enjoy. Twitter people always crave information that is considered worthwhile. So, if you do not have any problems doing this, you will create your brand very easily.




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