Monday, December 31, 2012

This is why you must use Social Media Marketing

By Jessica White


There is no denying the power of social media. This is why a growing number of businesses are getting involved with Twitter, Facebook, and other services. No matter your industry or business size, you should realize that you can take full advantage of Twitter - it offers more benefits than you may realize.

What are you doing to increase your Social Media visibility?. If you don't have a plan, there is no better time than now to make a change. Although it may sound like a lot of work, in the end you will realize that there are many benefits.

These are the main reasons why successful companies are using social networks:

* Greater reach. What are you currently doing to get in touch with prospects and current clients? Regardless of what you are doing right now, when you increase your number of Twitter followers you can be rest assured of a greater reach - and that is exactly what you want.

* You can interact with your customers (and potential customers) directly, services like Twitter will allow you to have a direct line of communication with your customers as never before, this opens the door for a more personalize approach that hopefully translates into more revenues.

* Show your power and reputation throughout your industry. The more Twitter followers the more you will be seen as an authority. Imagine how cool it would be to have more followers than anybody else in your industry from the local area. Most companies realize that this is a great way to improve their reputation.

* Easier to spread the word without doing a lot of work. Sure, you may be the person sending out the first Tweet but you never know who is going to "retweet" it on their feed. Think of this as "word of mouth marketing" in the 21st century.

* Pretty easy to achieve a decent level of followers in twitter or likes in facebook, as long as you are adding value or offering quality products, people will be happy to support you.

You need to take action now, the benefits o using Social Media are huge, to the extend that more a more companies are flooding into Social Media services in order to maintain or increase their market share.

These are just five of the many reasons why a growing number of businesses are focused on growing their Twitter followers. If you own a company, no matter the size or industry, you should think about putting more time and energy into your social media efforts. In today's day and age, this is something that your competition is likely doing.

I suggest you to start with just one service at a time, get some twitter followers, say a few thousands, and start connecting directly with customers. This way will see the benefits for yourself.




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