Sunday, December 16, 2012

Labels For Clothes - Essential Information For Marketing Purposes

By Dale Trent


Creating appropriate labels for clothes is definitely a big challenge to small business entrepreneurs who are starting in the clothing industry. Although labels are small and usually attached to the inner part of the clothes, they are crucial in the effective marketing of different garment products. These business labels have to be done with utmost creativity and usefulness so that they can reach out to the target market of the brand they represent.

If you are planning to do this on your own, think again. You might want to gather all the members of your creative team to ensure that you get the best ideas for your label. Say, you do not have a creative team. Ask a trusted friend over to brainstorm with you. He can give you some ideas which are far better than what you have in mind.

Let us now go to the details of labels for clothes you ought to make. Oftentimes, these pieces are just a variation of a business logo. Yes, some clothing lines just simplify their brand logos in order to come up with a relevant tag. Other clothing lines just have tags on which the names of their creators are scribbled. This is a very practical approach since most labels involve stitching. With a simple label design, less amount of thread will be needed.

Select colors and symbols that are related to your company when you are creating the signature design of your tags. It is ideal to use a couple or three colors. Using more than three colors is no longer advisable. Moving forward, decorating your label with a border and a symbol is a great idea to consider. If you are to use a border, refrain from including a symbol because the label design would look crowded. You can include your initials in the label in replacement of the symbol. The same must be observed in the creation of your swing tags.

Do you want your clothing line to be professional-looking? Simply design your label with the name of your clothing line written in cursive. Just make sure that the way you wrote it is readable and easy to stitch. Instead of your business name, you can also use the script form of your name for the label. It can be your whole name, just your first name or just your last name.

It is best for you to stick with the basic shapes available for your clothing tag. Non-traditional shapes of labels for clothes may not be very practical on your end. For one, the designing of the tag could be very challenging if there is uneven space where you would stitch your company name and your chosen symbol. Imagine this. A rectangular or square cloth tag looks sophisticated than any other shape you can think of. Get advised by a reliable printing company if you are having difficulties on ideas like this. This way you will have elegant labels for you clothes.




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