Thursday, November 8, 2012

The Alarm Bells Ring For Black Hat SEOs With The Penguin Update

By Anne Lopez


With Penguin update, Google has successfully conveyed the message to everyone. The message is loud enough to stimulate the unscrupulous entities on the Internet, and leave them in an astonished state. Sadly though, this update also affected even hardcore white hat SEO companies. The idea of punishing legit web sites is sending majority of the online population in a non-stop guessing game.

Why? Because in a mere blink of an eye, the search ranking results fluctuated just like that. High ranking sites dropped several places and lost their dominance. Although initially formulated to combat the notorious existence of unscrupulous websites, the Penguin update's broad reach has lashed at legit web sites.

Does this call for a revamped SEO strategy? Yes. Google's Penguin update is specifically formulated to convey the message that black hat SEO won't just do you any good. Your website's rankings can only hit a first page result if and only if you adhere to Google's guidelines. Otherwise, you will have to endure the wrath of every Google penalty that will hit your way.

The Penguin update preys upon the typical dislikes of Google: duplicate content, unnatural link schemes, paid directory links, cloaking in web designing, spun content, keyword dilution and all other facets of the dark art of black hat optimisation. If you want to evade all the potential threats of a penalised website, then you must find ways to depart from the stronghold of black hat SEO. Clean up your web site!

Earn links only from trusted, industry-related websites. Excessive links from dangerous websites endanger your rankings. Right now, many analysts believe that Google hates the illegal link to me and I'll link to you attitude. If you want to stay away from the critical eyes of Google, then don't settle for illegal or paid backlinks.

Produce fresh, updated content that has great value to your site visitors. Penguin hates crappy content that's either cloaked or keyword diluted so make it a point to produce only good content that satiates the thirst for knowledge of online users.

Collaborate with a reliable white hat SEO company in Singapore to formulate your Internet marketing strategy.




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