Nikken distributors: Are you devoted to building a large business? If that's the case, read this entire article right now.
If you want to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You have to learn how to market- like a REAL business!
Below are 3 strategies 7-figure earners taught me I have successfully used to take my business to an entirely new level:
- One Thing At A Time
When people start trying to market a business such as Nikken on the Internet, they usually take on too many things at once. Instead of focusing on just a single way to pull people to their website, such as social media marketing, or video marketing, they try to master all these free things at the same time.
Rather than focus on one paid advertising strategy such as display advertising, or ezine ads, they try to master advertising in multiple places, all at once. Because these people have spread themselves too thin, novice Nikken reps tend to feel overwhelmed, like they're drinking from a fire hose.
The likelihood these people will quit Nikken is very high. I've seen this pattern over and over. Do you eventually want to have multiple traffic sources for your Nikken opportunity in place? Yes.
But this doesn't need to happen right away. To begin, you just want to get some results going from your advertising. To create results, you must focus on only one tactic at first.
Only attempt to learn a new advertising method after you are generating two to three dozen leads daily for your Nikken opportunity from a single strategy. Trying to master multiple traffic strategies at once WILL NOT work. By focusing on one thing at a time, your Nikken business results will actually grow more quickly. Your morale will be higher, and so will your energy level.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in companies like Nikken are taught to keep their business-building activities extremely simple and duplicatable by others Focus On Marketing More Than Duplication People in network marketing opportunities such as Nikken are told they need to keep everything they do simple so people in their Nikken downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a small minority of marketers, this approach works well. But for the extreme majority of multilevel marketers in companies like Nikken, keeping everything allegedly duplicatable does NOT lead to high levels of duplication.
Check out these facts:
- Only about 1 in 5 people in your Nikken downline will sponsor anyone else.
- The minority of people that sponsor anyone will only ever sponsor about 2 or 3 people...ever!
- 80 percent of people in your Nikken organization will sponsor zero people...that's right: zero!
The keep-everything-duplicatable strategy that network marketers in Nikken are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
Keeping everything you do duplicatable will NOT maximize your Nikken income and it also creates problems few talk about. The most popular tactic to keep things simple is warm market recruiting, making a list of friends and family and then prospecting them to try to get them to join Nikken.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
Warm market recruiting can lead people to quit Nikken. Once people run out of others to talk to within the first 30-90 days, they will often quit Nikken because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. The absolute best prospects for a Nikken business, people with credibility and influence and transferable skills such as real estate brokers, professional sales people, and business professionals, are NOT likely to want to hit up their friends and family about a business. For many professionals, their reputation is their most valuable asset, and few professionals tend to feel comfortable introducing their associates to a business opportunity with which they just got started.
Should you start your Nikken business with warm market recruiting? Certainly. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Keep in mind your highest quality prospects are going to want to implement a professionally sales and marketing approach as well. Learn to market online and you can grow a Nikken business with less duplication, while you attract higher caliber prospects into your business. If only a few high caliber team members learn to market Nikken online, you could build a very large Nikken organization.""
- Build A Subscriber List Of Prospects
Build a list of leads by using the internet. Don't simply list and approach friends and family and people you already know. The leads you attract online will sign up into your Nikken business more frequently than leads you buy.
When you attract your own Nikken leads, you always have leads to call. Here's a simple way to create leads: Give away a free piece of training in exchange for contact information.
Write or record a training that helps network marketers solve a key business problem. There are many topics to choose from: how to close more, how to generate leads, how to increase duplication and more.
Deliver your free bonus training as a video, audio recording, PDF report or some other online format. Your blog or other website should offer this training in exchange for the prospect's name and email.
As soon as the prospect offers these details, he/she becomes a lead for your Nikken business. Follow up with these leads by phone and email and some will eventually join your Nikken business.
If you want to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You have to learn how to market- like a REAL business!
Below are 3 strategies 7-figure earners taught me I have successfully used to take my business to an entirely new level:
- One Thing At A Time
When people start trying to market a business such as Nikken on the Internet, they usually take on too many things at once. Instead of focusing on just a single way to pull people to their website, such as social media marketing, or video marketing, they try to master all these free things at the same time.
Rather than focus on one paid advertising strategy such as display advertising, or ezine ads, they try to master advertising in multiple places, all at once. Because these people have spread themselves too thin, novice Nikken reps tend to feel overwhelmed, like they're drinking from a fire hose.
The likelihood these people will quit Nikken is very high. I've seen this pattern over and over. Do you eventually want to have multiple traffic sources for your Nikken opportunity in place? Yes.
But this doesn't need to happen right away. To begin, you just want to get some results going from your advertising. To create results, you must focus on only one tactic at first.
Only attempt to learn a new advertising method after you are generating two to three dozen leads daily for your Nikken opportunity from a single strategy. Trying to master multiple traffic strategies at once WILL NOT work. By focusing on one thing at a time, your Nikken business results will actually grow more quickly. Your morale will be higher, and so will your energy level.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in companies like Nikken are taught to keep their business-building activities extremely simple and duplicatable by others Focus On Marketing More Than Duplication People in network marketing opportunities such as Nikken are told they need to keep everything they do simple so people in their Nikken downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a small minority of marketers, this approach works well. But for the extreme majority of multilevel marketers in companies like Nikken, keeping everything allegedly duplicatable does NOT lead to high levels of duplication.
Check out these facts:
- Only about 1 in 5 people in your Nikken downline will sponsor anyone else.
- The minority of people that sponsor anyone will only ever sponsor about 2 or 3 people...ever!
- 80 percent of people in your Nikken organization will sponsor zero people...that's right: zero!
The keep-everything-duplicatable strategy that network marketers in Nikken are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
Keeping everything you do duplicatable will NOT maximize your Nikken income and it also creates problems few talk about. The most popular tactic to keep things simple is warm market recruiting, making a list of friends and family and then prospecting them to try to get them to join Nikken.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
Warm market recruiting can lead people to quit Nikken. Once people run out of others to talk to within the first 30-90 days, they will often quit Nikken because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. The absolute best prospects for a Nikken business, people with credibility and influence and transferable skills such as real estate brokers, professional sales people, and business professionals, are NOT likely to want to hit up their friends and family about a business. For many professionals, their reputation is their most valuable asset, and few professionals tend to feel comfortable introducing their associates to a business opportunity with which they just got started.
Should you start your Nikken business with warm market recruiting? Certainly. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Keep in mind your highest quality prospects are going to want to implement a professionally sales and marketing approach as well. Learn to market online and you can grow a Nikken business with less duplication, while you attract higher caliber prospects into your business. If only a few high caliber team members learn to market Nikken online, you could build a very large Nikken organization.""
- Build A Subscriber List Of Prospects
Build a list of leads by using the internet. Don't simply list and approach friends and family and people you already know. The leads you attract online will sign up into your Nikken business more frequently than leads you buy.
When you attract your own Nikken leads, you always have leads to call. Here's a simple way to create leads: Give away a free piece of training in exchange for contact information.
Write or record a training that helps network marketers solve a key business problem. There are many topics to choose from: how to close more, how to generate leads, how to increase duplication and more.
Deliver your free bonus training as a video, audio recording, PDF report or some other online format. Your blog or other website should offer this training in exchange for the prospect's name and email.
As soon as the prospect offers these details, he/she becomes a lead for your Nikken business. Follow up with these leads by phone and email and some will eventually join your Nikken business.
About the Author:
Eduardo Kooliantra has educated thousands of business owners how to grow businesses like Nikken.
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