Tuesday, November 13, 2012

Increasing The Fan Base With NFL Snapbacks

By Juliette Cruz


The most loyal American football followers do not hesitate to show support to their favorite teams. Thus, they wear team apparel most of the time and practically everywhere. They feel proud each time they flash their attire during game time and it also serves as their ticket to fan parties. Given the potential to add profit, franchises have commissioned for more NFL snapbacks that will keep their supporters delighted.

We cannot expect even the most loyal followers to wear a football helmet everyday just to signify their support. Thus, the caps have been created to equip the fan with a lightweight head gear that elevates the awareness about the team. Placing the franchise logo at the center of a baseball cap will generate interest from curious individuals who would like to learn more about their passion.

With fan preferences set in stone, trends in fashion may vary. Because of which, teams are well aware that keeping up with the times maintains the influx of income. In the past, team caps were only used in baseball because the rules specify that it is a part of the uniform. However, the expansion of sporting coverage in television enticed supporters to own the materials that the players wore.

American Football took inspiration from baseball when the Chicago Cubs initiated the selling of team caps. This strategy gave tremendous popularity to the franchise and it also led to the production of more baseball caps and NFL snapbacks. Nowadays, almost everyone owns a sports cap because of the willingness to be one with the team.

Back in the day, it was the teams themselves that produced and sell the caps. While the scheme increased their revenue, it also added to their operational costs. By this time, sports apparel companies took advantage by negotiating exclusive rights to create the merchandise of professional franchises. In return, the teams will get royalties for every item sold.

The sale of these items became overnight successes that even famous actors and musicians wear them proudly. This was evidently true when hip-hop was bursting into the scene. Case in point: Californian rappers wore Los Angeles Raiders apparel regularly as a form of self-expression. The extra exposure added to the net worth of the organization and this spurred the trend of stars wearing the wardrobe from the clubs which they like.

New designs for NFL snapbacks have been produced constantly but some fans still crave for the old look. Therefore, sports attire companies bring back the trends of yesteryears with throwback caps. Not only do these revived designs bring joy to the older fans but it also educates the young ones on how their favorite team used to look like.

Whether for protection from the sun or for aesthetic purposes, NFL snapbacks are an integral part of sports fashion. With a cap in his head, he identifies himself with the club through triumphs and setbacks. Purchase one of these and be honored to cheer for your team day in and day out.




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