Sunday, October 14, 2012

Looking To Have A Low Cost Website For Your Business - Here Are Some Points Which You Sould Not Lose Sight Of

By Andrew Symonds


A business without a website of its own is like a business of yesteryear, which does not have a signboard, pamphlet, catalogue and advertisements in paper or electronic media. Website performs the function of making your business known to vast population of individuals and companies who access internet to source their requirements. Website is not only the contact point for your customers to access your business, but also, it performs the functions of marketing sales and (in case of e-commerce websites) a medium of transacting payment.

No matter how cheaply a website has been designed, it should have certain essential features, like, easy accessibility to search engines. It should be able to hold your customers' attention and prompt them to explore further. The visitors to your website should be able to get information easily by moving from one page to another if need be, which should be possible by following a very simple protocol. The website should have interactive features for customers to leave their queries and post their comments, which should be promptly attended to. If your website has ecommerce features, it should have adequate security features to ensure confidentiality of customers' identity and security of their credit card information.

Each feature of the website requires man-hours of website designers, which directly translate into the cost of website design and development. Therefore, in order to make the choice of features, which you would like incorporate on your website and still be within your budgeted cost, you must have the cost breakup of each additional feature in the quote provided by the website designer. Your request for quote should clearly mention that the cost of each feature should be indicated separately.

Website hosting on the net is an activity which is separate from design. The quotes which you obtain for building a website for your business should specifically indicate whether hosting is a part of the package or it has to be separately sourced. The same would also apply to other features, such as, logo design, search engine optimization and website maintenance.

Website design and hosting may not be covered in the same package offered by website designers. Many a times, designer may not provide hosting services, which you may have to source separately. This may also apply to search engine optimization. Also, website maintenance may not be included in the quote. You will have to decide whether you want to maintain your website yourself or you would like to outsource this activity to your web designer.

Content development is an important aspect of building a website, which can only be done in close consultation with you. You may be tempted to take up the job of content development on your own but that may not be the right option for you to choose. Best option is to have a content developer who has the domain knowledge of your business. It may be you or your staff or a hired expert who can work in close cooperation with you and your website designer.




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