Monday, August 27, 2012

Targeted Traffic the Local SEO Way

By Krystal Levine


If you want to get more targeted traffic from people in your area, local SEO is the best way to do it. The following ideas on local SEO will show you how to get a higher ranking for your site.

First of all, make sure the content on your website is good quality. What is the purpose of doing search engine optimization? You want to bring quality visitors to your site. For visitors to find your site interesting enough to explore it and purchase something, you have to give them useful content. Most of the people who will visit your site won't be reading all of your content on the website, but they will simply go through it or scan it. So if you want to be sure that people read certain information, highlight it or use bullet points to call their attention to it. A picture can also be used as a way to make a certain section stand out. While you want to use your main keywords, don't use them too much, as the search engines may penalize you for this.

When you're targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. Each of these sites has a fairly straightforward verification process to claim your profile, and all you have to do is complete some boxes and verify your address and phone number. You can do all this in a few minutes, and it will immediately put you in a better position than those who didn't bother with it. People who search are impressed with pictures, and it makes them assume someone is more authentic, so it's a good idea to upload pictures to your profile on these local site listings. It isn't hard to upload some pictures from your site, camera or desktop, and it can benefit you quite a bit. While these don't have to be professional quality photographs, you do want them to reflect well on your business, so they should be fairly good.

You should also try to get listed with all those directories that are the Yellow Pages on the web. YellowBook.com, YelloPages.com and SuperPages.com are all good directories. YellowPages.com, for example, offers businesses free listings online and they get more than one hundred million searches every month. SuperPages.com funnels its business listings to the bigger sites like About.com and MSN. A simple listing with them is free as well.

These are some of the best ways to generate targeted traffic to your local business. The tips that we discussed in the above article will definitely help you get started.




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