Are you tempted to use shortcuts when it comes to SEO? Are all of the new methods that promise quick and easy search engine rankings making you think that all the hard work formerly associated with getting good rankings have gone out the window and are now obsolete? Is there really any bad SEO methods and what's the difference anyhow? What matters is getting those high rankings and making the money that can be had by getting good rankings for profitable keywords.
Even thought it might be mighty tempting to try some of the new methods that are being introduced every year or every month, it seems, there is no substitute for solid SEO practices. What might get you quick results today might actually come back to bite you tomorrow. What will you do when a method that was working great two months ago become saturated or falls out of favor? While some methods might stick, it's old school SEO methods that should be your bread and butter when it comes to websites that you care about or your client's websites. It might be hard work but sticking to the rules when it's important is the only way to go.
It is true that anything in life worth having is worth working hard for. The same is true when it comes to SEO. Trying to get backlinks from authority websites and providing good readable content to the internet community can be hard work. Hours of writing high quality articles and hand submitting them to article directories and publishers of authority blogs can be tedious. The payoff though is that links from websites with high page rank are ten fold more powerful than thousands of backlinks from low PR websites that might very well be deindexed tomorrow after a sweeping algorithm change by a search engine.
These days, a website can be on the top today and gone to the pit of hell in the SERPs tomorrow after a change or a manual website review. If anything seems even the slightest bit sketchy, your site can be penalized or even deindexed in a moment. Now imagine that happening to a client's website. Imagine someone paying you to get their website ranked and all you have done is damage their reputation and lost them income thanks to a few shortcuts that you thought wouldn't harm their site because everyone is doing it. Say goodbye to your own SEO business!
There really is no substitute for good SEO practices and hard work. For those of you that aren't afraid of hard work this is good news. Even if there is a big algorithm change and you find that your site suddenly slips in the rankings, solid SEO and a good backlinking strategy that is based upon providing good content to internet readers can actually save you when others are hanging their heads wondering what to do. More than once I've seen one of my sites dance or slip during an algorithm change only to come back stronger than ever. Also, thanks to providing good content to article directories and authority blogs, my traffic usually stayed about the same because my article actually wound up ranking well in the place of my sites.
When it's all said and done, it's good quality content on your website in conjunction with solid backlinks that lead to success when it comes to search engine optimization. There really is no shortcut. It's going to require some hard work and it might take several months before you start to see the kind of visitors to your website that you want but in the end it is worth it. Methods and new tools may come and go but there is no shortcut to good search engine rankings other than solid SEO practices.
Even thought it might be mighty tempting to try some of the new methods that are being introduced every year or every month, it seems, there is no substitute for solid SEO practices. What might get you quick results today might actually come back to bite you tomorrow. What will you do when a method that was working great two months ago become saturated or falls out of favor? While some methods might stick, it's old school SEO methods that should be your bread and butter when it comes to websites that you care about or your client's websites. It might be hard work but sticking to the rules when it's important is the only way to go.
It is true that anything in life worth having is worth working hard for. The same is true when it comes to SEO. Trying to get backlinks from authority websites and providing good readable content to the internet community can be hard work. Hours of writing high quality articles and hand submitting them to article directories and publishers of authority blogs can be tedious. The payoff though is that links from websites with high page rank are ten fold more powerful than thousands of backlinks from low PR websites that might very well be deindexed tomorrow after a sweeping algorithm change by a search engine.
These days, a website can be on the top today and gone to the pit of hell in the SERPs tomorrow after a change or a manual website review. If anything seems even the slightest bit sketchy, your site can be penalized or even deindexed in a moment. Now imagine that happening to a client's website. Imagine someone paying you to get their website ranked and all you have done is damage their reputation and lost them income thanks to a few shortcuts that you thought wouldn't harm their site because everyone is doing it. Say goodbye to your own SEO business!
There really is no substitute for good SEO practices and hard work. For those of you that aren't afraid of hard work this is good news. Even if there is a big algorithm change and you find that your site suddenly slips in the rankings, solid SEO and a good backlinking strategy that is based upon providing good content to internet readers can actually save you when others are hanging their heads wondering what to do. More than once I've seen one of my sites dance or slip during an algorithm change only to come back stronger than ever. Also, thanks to providing good content to article directories and authority blogs, my traffic usually stayed about the same because my article actually wound up ranking well in the place of my sites.
When it's all said and done, it's good quality content on your website in conjunction with solid backlinks that lead to success when it comes to search engine optimization. There really is no shortcut. It's going to require some hard work and it might take several months before you start to see the kind of visitors to your website that you want but in the end it is worth it. Methods and new tools may come and go but there is no shortcut to good search engine rankings other than solid SEO practices.
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