Wednesday, July 11, 2012

What You Should Know About Press Release Writing

By Reed Slidell


A lot of businesses are into press release writing and it's because of several valid reasons. Mainly though, it's due to its effectiveness in social media and business promotion. Both online and offline enterprises use these write ups to charm and engage the public to get to know their product or company.

Press releases are submitted to different media including magazines, newspapers, TV, radio, and the internet. When published in the latter, they carry the links that lead to the site of the business. You can tell whether a press release is effective when it drives a noticeable traffic to the website of the venture.

More and more online entrepreneurs are recognizing the value of writing press releases because they have the capacity to stir people more than other tools for advertising. For some reasons, the public is just more interested in news stories than common ads. While the latter are shorter, they inevitably send the "buy me" message. It's like telling the people that they care for nothing else except their money.

Press releases, on the other hand, have a way of making people feel that it's not just about the sales. An entrepreneur who creates these write-ups indirectly tells the public that he or she is willing to share something more with them.

As an entrepreneur, using press releases help tell consumers that you want to have a relationship with them that goes further than buying and selling. You allow them to know you more. Consequently, they react to you more favorably. Moreover, press release writing is a lot more affordable than buying ad spaces. If you can go for a promotional method that's cheaper and more effective, won't you do just that?

There are other benefits which you can relish from writing and submitting press releases. If you want to learn about them as part of your SEO campaign, here's a quick list:

One, it improves your presence whether online or offline, but more particularly online. As you know, the World Wide Web is a huge space for everything and it has given room for all sorts of businesses to surface. While this is a fantastic chance for every entrepreneur-wannabe, it can be a humongous challenge for them too. The cyberworld has made competition stiff to the maximum level. Press releases can help you advance by making more people know your enterprise. Naturally, the more visitors you have, the more visible you become too.

Also, press releases can help make your venture look more credible. News stories can be very effective as long as they are written well. They can indubitably increase your authority in the field.

Three, press releases comes with free publicity. Truth is, a press release can be an advertisement in disguise. Yes, it does talk in relation to some news about your business, but the truth is, it also just tells of your business! You can't simply tell a story without having a subject, right? Hence, it is inevitable that in every press release, you also do a shameless plugging of your venture.

In a nut shell, press release writing can be practical for your venture's success in more ways than one. Whether you are new or not in the world of online business, this tool can surely get you far.




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