Wednesday, May 16, 2012

Mobilizing Of Social Media Tools

By Scott Mackenzie


With social media tools, you have the ability to reach out to a much wider audience numbering in their thousands. What you do with the attention you receive is what matters in the end. So, these are another most effective platform to reach your desired audience.

If you are looking at brand building, you have to learn how your activities form a coherent whole. You need to be consistent and credible. Social media is like a puzzle that people put together to form a picture of you. The gap between how people think you to be and how you truly are, depends on how you use social media. If you use social networking media in a disorderly way, you shouldn't be surprised if stuffs don't go according to plan.

It's your sayings, your manner of saying and your associations that define you. Moreover, all this depends on the choices you make, they are not things that happen to you out of the blue. If you are regularly seen with the vituperative and offensive people on Twitter then that's exactly where people are going to place you. If your pictures appear on Flickr in saucy poses then your PhD in nuclear physics is going to count for nothing.

What this means is that you're judged by what people have in front of them, though limited, but crucial information, that they can gather from societal networking sites. People will jump to conclusions and you will be hanging until proven innocent. Therefore, you should be clear about who you are, whatever your socio-cultural values are and wherever you draw a line between openness and an information glut, right at the beginning.

One of the best ways of handling sociable networking sites is to select your venues and then connect them to your blogsite. Your blog should symbolize the best in you. Reserve your best stuff for your core blog and reinforce the positive impression people have about you.

For conversations, sharing pictures, guest posting and comments, it is best to be on Twitter. Do participate enthusiastically in forums that have a direct connection to your business and could possibly interest your audience too. Use a nickname, consistent avatar or style at the places where you want the links to be made. Connect your blog to your profiles and provide links to all the relevant sites.

Use Twitter and Flickr to link from your site or through your pictures. You can thus use social media tools to build your connections, but you should take care of your privacy settings and watch what you say.




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