Every nonprofit out there is doing what they can in order to get their name out there. Originally, that meant contacting old media outlets to get coverage. However, nowadays, most nonprofits are working with search engine marketing and social media. Although it's big now, not ever nonprofit knows how to actually perform search engine marketing. In case you didn't know, search engine marketing is trying to get your company ranked highly in Google for the terms you want to be found under. The most important aspect of any search engine marketing campaign is what is called "link building," or getting people to link to you, since one of the parameters that Google analyzes is how many people are linking to you. One of the best ways a nonprofit can do link building well is through what's called "article marketing."
Now that you've heard a little about article marketing, here are some guidelines to get you started. First of all, the basis of any search engine marketing campaign is figuring what keywords you want folk to search for you under. After that, write articles for those keywords and disseminate them to a bunch of directories. The trick is to make sure that every article that you write has a link back to your website with the keyword in the anchor text.
Of course, make sure all of your articles are actually related to your keywords and have useful and exciting information that people want to read. It's a big mistake to just write an article so that you can manipulate Google. All your articles should exist to convince folk to follow your nonprofit's mission, so spend time on making your articles great.
You're probably hemming and hawing at the long amount of time you imagine it will take to write quality, unique articles. However, you must remember that you must perform link building and, when compared to other ways to get this done, article marketing is greatly superior.
Many nonprofits have resorted to purchasing links on other websites, which is decidedly banned under Google's terms of services. Since Google penalizes pages that they catch who flout their terms of services by removing them from their index, nonprofits that buy links are playing a dangerous game.
Now that you've heard a little about article marketing, here are some guidelines to get you started. First of all, the basis of any search engine marketing campaign is figuring what keywords you want folk to search for you under. After that, write articles for those keywords and disseminate them to a bunch of directories. The trick is to make sure that every article that you write has a link back to your website with the keyword in the anchor text.
Of course, make sure all of your articles are actually related to your keywords and have useful and exciting information that people want to read. It's a big mistake to just write an article so that you can manipulate Google. All your articles should exist to convince folk to follow your nonprofit's mission, so spend time on making your articles great.
You're probably hemming and hawing at the long amount of time you imagine it will take to write quality, unique articles. However, you must remember that you must perform link building and, when compared to other ways to get this done, article marketing is greatly superior.
Many nonprofits have resorted to purchasing links on other websites, which is decidedly banned under Google's terms of services. Since Google penalizes pages that they catch who flout their terms of services by removing them from their index, nonprofits that buy links are playing a dangerous game.
About the Author:
Would you like to find out more about marketing and social media? Do you think you would like to find out more about search engine marketing? go to fishbat.com to find out more!. Also published at How a Nonprofit Can Effectively Leverage Search Engine Marketing through Article Marketing.
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