Tuesday, November 8, 2011

Businesses Create Toolbar To Place Brand In Front Of Customer

By Adriana Noton


Businesses should create toolbar for consistent branding presence while the customer surfs the internet. With toolbars, customers have 24-hour per day, seven day per week access to the company website, and to additional company services. Also, toolbars collect user information for companies, regarding toolbar usage, new users, and active users. When companies add information, or update existing information, toolbars are automatically updated on all customer machines.

Custom toolbars are viewed from a customer's internet browser. Toolbars accompany customers as they surf the web, allowing companies to extend visibility beyond their website. By clicking on a button, customers may use toolbars to search the web, to go to the pages chosen by the company, or to contact the company directly. Toolbars allow companies to send content to users, without collecting email addresses. Customers will not feel burdened by email spam, because they will see company content on the toolbar.

Companies will reap multiple advantages by providing toolbars. The toolbar will provide customers with a constant reminder of the company's services. Also, companies will make themselves distinctive from their competition, and will provide customers with access to services, with just one click. Companies will link customers to content of special interest, and will provide customers with powerful search capabilities. Best of all, company toolbars may exist freely alongside toolbars from major search engines.

Toolbars may be utilized in a variety of ways. With toolbars, some companies decide to capitalize on RSS feed capability. RSS, or "Really Simple Syndication" feeds, deliver news tickers to customers, with news delivered as it happens. Customers receive a steady stream of the company's latest content and information. In addition, search engines pick the RSS feeds provided by customer toolbars, which means that many new users will be directed to the website.

Toolbars may carry a number of user-friendly features. Toolbars, for instance, may carry pop-up blockers, along with cache, cookie, and history cleaners. With an added HTML component, users will be able to add their own functions, to customize toolbars to their own unique needs.

Toolbars give customers a number of useful buttons. Customers may have instant access to current weather and weather forecasts on their toolbars. If users have web-based email accounts, toolbars will provide with notification when they receive a message. When customers are looking at a website, their toolbars will be able to display the page rank for that site.

The nicest feature of toolbars is that they allow for service delivery by businesses. For instance, businesses may decide to incorporate forums or chat rooms, which customers will access through toolbars. Or, to provide links that will be helpful to customers, companies may include link buttons and drop-down menus. With a simple tap on a map button, driving directions, along with a map to the company's location, would instantly appear.

Companies that create toolbar create a customized, cost-effective marketing tool. Since customers have the choice of whether or not to download toolbars, they will not feel as though their privacy is invaded by the attached marketing messages. For constant contact with customers, and a cost-conscious constant brand presence during their internet browsing, companies should offer custom toolbars for download.




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