The power of social media lies in the intersection of the personal and the public. It is no accident that one of the most popular sites in the social media sphere is called Facebook; it's about you, your face, and your identity.
Hiding behind false images or generic avatars is not looked upon kindly in the world of social media. And this is where its power lies: People are inherently interested in the lives of others, whether we know them in real life or not.
The rising of reality TV is a great proof for this. People want to take a peek into the private lives of their favourite TV and fashion stars. With social networking websites you can do the same with whoever you want. You can stalk on your classmates, workmates or neightbours whoever you want. Thats one plus point with social media comparing with TV. You can chose who you want to follow
Unlike other communications and entertainment mediums, Social MEdia is built on a non-linear concept. It is not one to many; rather, it is many to many. There is not one message or image being broadcast to large numbers of individuals; there is a panoply of images and data pOints that are shared and that travel virally. The act of spreading information through distributed channels is not new, of course. Remember the Breck commercial? She told two friends, and they told two friends ....
But these days, it's more likely that you'll tell 50 friends, and they'll tell 50 friends. Those numbers add up pretty quickly-to the tune of 2,500 individuals!
Social Media made it easier to share and syndicate content across multiple channels. You can receive a message or news from a friend via facebook or twitter then distribut it to your own user or friend base. Also, you can find the most popular stories from your friend by just clicking on the top news link on your profile page on facebook.
The ease and speed with which people can create and share content on the internet makes social media one of the most powerful mediums of this generation. The example in the above paragraph is just one of many ways the user generated content could reach millions of people in a matter of hours.
Hiding behind false images or generic avatars is not looked upon kindly in the world of social media. And this is where its power lies: People are inherently interested in the lives of others, whether we know them in real life or not.
The rising of reality TV is a great proof for this. People want to take a peek into the private lives of their favourite TV and fashion stars. With social networking websites you can do the same with whoever you want. You can stalk on your classmates, workmates or neightbours whoever you want. Thats one plus point with social media comparing with TV. You can chose who you want to follow
Unlike other communications and entertainment mediums, Social MEdia is built on a non-linear concept. It is not one to many; rather, it is many to many. There is not one message or image being broadcast to large numbers of individuals; there is a panoply of images and data pOints that are shared and that travel virally. The act of spreading information through distributed channels is not new, of course. Remember the Breck commercial? She told two friends, and they told two friends ....
But these days, it's more likely that you'll tell 50 friends, and they'll tell 50 friends. Those numbers add up pretty quickly-to the tune of 2,500 individuals!
Social Media made it easier to share and syndicate content across multiple channels. You can receive a message or news from a friend via facebook or twitter then distribut it to your own user or friend base. Also, you can find the most popular stories from your friend by just clicking on the top news link on your profile page on facebook.
The ease and speed with which people can create and share content on the internet makes social media one of the most powerful mediums of this generation. The example in the above paragraph is just one of many ways the user generated content could reach millions of people in a matter of hours.
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