You would have to have been living under a rock or sipping too many double-decaf espressos at Starbucks not to have heard about how webinars can transform your business. Do you remember sitting by that guy in a workshop last week who was foaming at the mouth about all the piles of money he's making through webinars? Or maybe you've tested the webinar waters but have only seen a few drips of income as a result. The truth is that webinars, done right, are worthy of all the hype. If you are like me, I used to wonder why I kept getting the same catalog in my mailbox over and over again. Then I realized - it's because it works! Thousands of business owners and entrepreneurs are leveraging the power (and efficiency) of webinars to transform their businesses and send their sales into the stratosphere. I have personally watched hundreds of my clients achieve massive success through webinars. Want to be next?
I interrupt this article for a dj vu moment . . .
Rewind 2 years back when I was promoting business credit solutions. I was working eight-to-ten hour days, then I would rush home and hop on a two-hour call. By then the adrenaline was pumping full force (even without the third coffee) so I would be lucky to wind down enough to hit the sack before midnight. Needless to say, seeing my picture on Facebook was just about the only quality time I had with my family. Hello? Any of this sound familiar? I knew there had to be a better system that would give me much-desired time with my family without sacrificing the steady cash flow I'd learned to love. The answer came - webinars.
I'm just not that into webinars
So why are automated webinars working for so many and not for you? Chances are it's one of two reasons.
Reason #1: Yeah, but . . .
Remember that weird workshop guy? The first thing that ran through your mind as he was yakking on about the spendors of automated webinars was, "But my business model is different. They won't work for my customers." Let me give you a reality check by sharing a few of my customer's experiences. We'll start with a recently separated woman who bravely stepped out from the shadows and teamed up with her sister to follow her passion for Internet marketing. Her introduction to webinar marketing brought in 17 product sales at $1,500 each (you do the math). Next there's the affiliate marketing expert who marketed a $100 product and made 600 sales his first time out of the gate. Not bad for 90 minutes. Then there's our client who sells high-ticket services that sell for $40,000-plus and brought in more than $200,000. That's the real magic of webinars-they work for affiliate marketing, Internet marketing, network marketing (MLM), speakers, authors-even brick and mortar or professional services businesses. Share the joy.
Reason #2: I tried it and I didn't like it...
Automated webinars, just like sales calls done wrong, can leave scars. Just like riding a bicycle, there are skills to learn, best practices to apply and you can improve with practice. The great news is you don't have to re-invent the wheel and you can start crushing your conversion percentage right now. Later in this article I will share some insights and success tips based on studying what works and what doesn't with 1,000's of clients and presentations across hundreds of niches. Plus, there are proven systems out there that apply these insider techniques and make it easy - think of it as a paint-by-numbers for webinars.
5 reasons to stop doubting and start moving In today's immediate gratification, give me the magic pill society, we all want ten times more results with a thousand times less work. Sure, webinars need some up-front planning and effort, but if you give useful information, engaging and worth-while content and are passionate in the presentation-you'll be virtually irresistible. Think about all the steps involved from the time you get a lead, qualify it, build trust, teach your prospect what they should know, present your solution and ask for the order. Webinars are designed to streamline all these energy-sucking steps in your sales process leaving you with more customers, more profits and more time. Also, it's easy to repeat those steps consistently so you can multiply your success fast. Here are just a few of the ways webinars put your sales process on autopilot and drive massive profits:
1. Webinar marketing creates a discussion to establish credibility - How many times have you clicked the 'Buy Now' button, then bailed? According to Coremetrics the mean shopping cart abandonment rate is 65.61%, 21% due to security concerns. It's no secret that static web pages suffer from trust issues. Webinars engage your leads in conversation giving you ten times the credibility and influence (translation-that means 10 times the sales).
2. Webinar marketing helps you teach prospects - Even if you're selling duct tape, your clients need to know what problems it solves, how much better their life-with-duct-tape will be and why there is no duct tape like your special duct tape. Automated webinars provide a strong way for answering these questions consistently and with passion to keep your sales funnel overflowing with qualified customers.
3. Webinar marketing cranks up your conversion ratio - There's no better sales tool than letting your passion loose - in a systematic sort of way. Automated webinars make it simple to share the 'why' behind your product or services which creates an emotional connection with your ideal customers that other platforms just can't match. Let's put this into real-world perspective. A well-executed direct mail or online campaign that has a 1% conversion is considered a success. That's after all the long hours (and dollars) spent, paying graphic designers, copywriters, paying for postage and waiting for responses to come in. After 2,500 presentations and fine-tuning a well-oiled webinar system our experience is a 20%-to-25% conversion rate. Which would you rather have?
4. Webinar marketing makes it easy to upsell existing clients - Terrific, you made a sale, now what? Do you have a plan for making the most of your lifetime customer value or do you just move on to the next new customer? There's no better way to build steel-tight relationships with your clients than engage them in the innovation process. At the same time, you can let them hear about related products you offer that they may not know about or give them first dibs on a new solution. Either way, you leverage the relationship you worked so hard to establish in the first place.
5. Webinar marketing connects you with marketing contacts - Affiliates, joint venture partners, MLM reps and industry experts (a.k.a. ideal speakers for your webinars) are looking for you right now. Webinars make it fast for them to get to know you and give them all the reasons they need to join forces with you. You'll be amazed at how fast the snowball (and money) gets rolling with a few good partnerships under your belt.
I interrupt this article for a dj vu moment . . .
Rewind 2 years back when I was promoting business credit solutions. I was working eight-to-ten hour days, then I would rush home and hop on a two-hour call. By then the adrenaline was pumping full force (even without the third coffee) so I would be lucky to wind down enough to hit the sack before midnight. Needless to say, seeing my picture on Facebook was just about the only quality time I had with my family. Hello? Any of this sound familiar? I knew there had to be a better system that would give me much-desired time with my family without sacrificing the steady cash flow I'd learned to love. The answer came - webinars.
I'm just not that into webinars
So why are automated webinars working for so many and not for you? Chances are it's one of two reasons.
Reason #1: Yeah, but . . .
Remember that weird workshop guy? The first thing that ran through your mind as he was yakking on about the spendors of automated webinars was, "But my business model is different. They won't work for my customers." Let me give you a reality check by sharing a few of my customer's experiences. We'll start with a recently separated woman who bravely stepped out from the shadows and teamed up with her sister to follow her passion for Internet marketing. Her introduction to webinar marketing brought in 17 product sales at $1,500 each (you do the math). Next there's the affiliate marketing expert who marketed a $100 product and made 600 sales his first time out of the gate. Not bad for 90 minutes. Then there's our client who sells high-ticket services that sell for $40,000-plus and brought in more than $200,000. That's the real magic of webinars-they work for affiliate marketing, Internet marketing, network marketing (MLM), speakers, authors-even brick and mortar or professional services businesses. Share the joy.
Reason #2: I tried it and I didn't like it...
Automated webinars, just like sales calls done wrong, can leave scars. Just like riding a bicycle, there are skills to learn, best practices to apply and you can improve with practice. The great news is you don't have to re-invent the wheel and you can start crushing your conversion percentage right now. Later in this article I will share some insights and success tips based on studying what works and what doesn't with 1,000's of clients and presentations across hundreds of niches. Plus, there are proven systems out there that apply these insider techniques and make it easy - think of it as a paint-by-numbers for webinars.
5 reasons to stop doubting and start moving In today's immediate gratification, give me the magic pill society, we all want ten times more results with a thousand times less work. Sure, webinars need some up-front planning and effort, but if you give useful information, engaging and worth-while content and are passionate in the presentation-you'll be virtually irresistible. Think about all the steps involved from the time you get a lead, qualify it, build trust, teach your prospect what they should know, present your solution and ask for the order. Webinars are designed to streamline all these energy-sucking steps in your sales process leaving you with more customers, more profits and more time. Also, it's easy to repeat those steps consistently so you can multiply your success fast. Here are just a few of the ways webinars put your sales process on autopilot and drive massive profits:
1. Webinar marketing creates a discussion to establish credibility - How many times have you clicked the 'Buy Now' button, then bailed? According to Coremetrics the mean shopping cart abandonment rate is 65.61%, 21% due to security concerns. It's no secret that static web pages suffer from trust issues. Webinars engage your leads in conversation giving you ten times the credibility and influence (translation-that means 10 times the sales).
2. Webinar marketing helps you teach prospects - Even if you're selling duct tape, your clients need to know what problems it solves, how much better their life-with-duct-tape will be and why there is no duct tape like your special duct tape. Automated webinars provide a strong way for answering these questions consistently and with passion to keep your sales funnel overflowing with qualified customers.
3. Webinar marketing cranks up your conversion ratio - There's no better sales tool than letting your passion loose - in a systematic sort of way. Automated webinars make it simple to share the 'why' behind your product or services which creates an emotional connection with your ideal customers that other platforms just can't match. Let's put this into real-world perspective. A well-executed direct mail or online campaign that has a 1% conversion is considered a success. That's after all the long hours (and dollars) spent, paying graphic designers, copywriters, paying for postage and waiting for responses to come in. After 2,500 presentations and fine-tuning a well-oiled webinar system our experience is a 20%-to-25% conversion rate. Which would you rather have?
4. Webinar marketing makes it easy to upsell existing clients - Terrific, you made a sale, now what? Do you have a plan for making the most of your lifetime customer value or do you just move on to the next new customer? There's no better way to build steel-tight relationships with your clients than engage them in the innovation process. At the same time, you can let them hear about related products you offer that they may not know about or give them first dibs on a new solution. Either way, you leverage the relationship you worked so hard to establish in the first place.
5. Webinar marketing connects you with marketing contacts - Affiliates, joint venture partners, MLM reps and industry experts (a.k.a. ideal speakers for your webinars) are looking for you right now. Webinars make it fast for them to get to know you and give them all the reasons they need to join forces with you. You'll be amazed at how fast the snowball (and money) gets rolling with a few good partnerships under your belt.
About the Author:
Dustin Mathews is known for creating "marketplace frenzies" that drive people to buy millions in products and services online and offline. Learn more about the new precision-tested strategies he used to generate $20 million for himself and his client- the Automated Webinar Cash Machine. You can check it out here: Webinar Marketing.
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